Shannon Watkins | Team Member

“For decades, corporations have experienced and celebrated a monolithic image of a CMO. I am excited to continue to expand the aperture of what CMO leadership is - a focus on both brand and enterprise growth. I am thrilled to join a community of exceptional C-Suite leaders focused on serving the organizations they represent, and the deep pipeline of diverse CMOs. ”

Shannon Watkins is a globally recognized brand and growth leader with more than two decades of experience transforming companies at the intersection of culture, creativity, and commerce.

She is Founder of Watkins Brand Advisors, a strategic consultancy helping organizations unlock growth through brand, creative strategy, and customer experience.

Most recently, Shannon served as EVP and Chief Brand, Marketing & Communications Officer at Fiserv, where she led a 250-person organization and spearheaded the global reinvention of Clover, its leading point-ofsale and software platform for small businesses.

Previously, Shannon was Global CMO of Jordan Brand at Nike, leading brand marketing, creative, retail design, entertainment marketing, and digital and social strategy while helping drive double-digit global growth.

She also served as Chief Brand and Marketing Officer at Aflac, delivering record-setting brand performance.

Earlier, Shannon held leadership roles at The CocaCola Company, Procter & Gamble, and Kraft Foods.

An award-winning executive producer and Cannes Lions and Clio winner, she is a frequent speaker at global forums, including SXSW and Cannes Lions, and a recognized voice on how brand and creativity drive business growth and cultural impact.

Shannon lives in Atlanta with her husband and daughter, Zoie.