beca milestones
Discover how we’ve grown through the years
2026
On the global stage once again, BECA marked another memorable year at Cannes Lions!
C’28 Future Leaders showcased award-winning perspectives on the evolving role of AI in marketing, while BECA Members contributed as jurists and guest speakers.
BECA returned to London for the third edition of “BECA on the Road: The Path to the C-Suite!”
Pioneering leaders from the UK, US, and beyond came together for an afternoon of thought leadership, authentic storytelling, and meaningful connection.
2025
A new era of leadership took center stage as BECA celebrated The BECA Playbook and V-Suite C’25 graduates!
The third class of Future Leaders and inaugural V-Suite cohort came together at Paramount HQ to celebrate their growth, leadership, and lasting connections.
BECA Members came together at Paramount HQ for two incredible days of fellowship and impact!
The December Member Meeting sparked powerful insights, courageous conversations, and meaningful connections that strengthened the BECA community.
For the fourth consecutive year, BECA took the global stage at Cannes Lions!
C’26 Future Leaders took the global stage to explore “The Power of Inclusion and Innovation”, while BECA Members and alumni contributed as jurists and guest speakers.
BECA returned to London for the second installment of “BECA on the Road: The Path to the C-Suite!”
Following its sold-out debut, the symposium united trailblazing leaders from the UK, US, and beyond for thought leadership, powerful storytelling, and intentional networking.
BECA expanded its global mission with its inaugural South Africa Symposium in Johannesburg!
BECA on the Road: The Path to the C-Suite connected local professionals with C-suite leaders for meaningful conversations, career insights, and opportunities to accelerate their path to leadership.
2024
Celebrated the second Playbook Graduation Ceremony for the C’24 Future Leaders!
Equipped with powerful marketing and leadership skills and lasting connections, the graduates are ready to continue their journey to the C-suite.
The BECA Playbook and The BECA V-Suite kicked off at Paramount HQ in NYC!
BECA welcomed its fourth Playbook cohort and inaugural V-Suite class, advancing its commitment to developing the next generation of marketing leaders on their journeys to the C-suite.
BECA celebrated excellence and impact at the 2024 Manifest Awards Gala!
Held at the St. Regis Atlanta, the unforgettable evening brought the BECA community together to honor leadership, achievement, and the power of connection.
Inspired the next generation of leaders at Spelman College!
Julius Robinson, Kimberly Paige, and Najoh Tita-Reid shared valuable career and leadership insights with students during a panel moderated by BECA Founder Jerri DeVard.
BECA returned to Cannes Lions for its third consecutive year!
BECA Members and Future Leaders took the global stage, sharing bold perspectives on AI, consumer influence, and emerging talent while celebrating innovation, leadership, and connection.
BECA went global with its inaugural international symposium in London!
BECA on the Road: The Path to the C-Suite! brought together leaders for forward-thinking conversations and an exclusive look into The BECA Playbook.
Three years BECAstrong – celebrating our unstoppable journey with pride.
2023
The BECA Playbook kicked off its third cohort at Paramount HQ in NYC!
This kickoff marked the beginning of an exciting two-year journey for the C’25 Future Leaders.
The BECA family came together with esteemed guests and sponsors to celebrate a capstone moment for the C’23 Inaugural Graduation Ceremony!
C’23 Future Leaders were the first alumni group from The BECA Playbook.
At Paramount HQ in NYC, BECA Members united for our year-end meeting!
This meeting was filled with thought-provoking panel discussions, conversations, and invaluable insights.
We introduced The Pulse, our quarterly newsletter.
Through The Pulse, subscribers receive a curated collection of inspirational stories and content from BECA’s marketing community.
Don’t Miss Out — Subscribe Now!
BECA Founding Member Kevin Warren hosted The Playbook Connect in Atlanta.
BECA Members and Future Leaders came together in a private setting to Share, Learn, Elevate, and Pay it Forward.
Learn more about The BECA Playbook!
BECA convened for a live member meeting in The Hamptons!
Members gathered in historic Sag Harbor, New York, for a weekend of fellowship and planning for our future.
BECA made waves at the Cannes Lions International Festival of Creativity for the second year in a row!
With a total of 18 BECA Members and 13 Future Leaders, Cannes was a memorable global experience!
Tune into our Panel Discussions!
C’23 Future Leaders planned and executed an offsite for an unforgettable weekend retreat of bonding, community volunteering, and great fun in Phoenix, Arizona!
From fostering fellowship to engaging in meaningful discussions, this retreat was a transformative experience focused on personal and professional growth while strengthening relationships for decades to come.
BECA Member Kenny Mitchell hosted the LA Playbook Connect at Soho House Malibu!
With the Pacific Ocean as a magical backdrop, BECA Members and Future Leaders came together for an evening filled with camaraderie, shared wisdom, and endless laughter.
The power and impact of our organization was fueled in year two.
Future Leaders gathered in NYC for our first regional Playbook Connect.
The joyous night was hosted by BECA Founding Member Kirk McDonald.
BECA hosted an intimate session with Bozoma Saint John on her memoir “The Urgent Life.”
As a part of The BECA Playbook, Founding Member Bozoma Saint John shared the inspiration and writing process behind her latest memoir with Members and Future Leaders.
2022
The second cohort of The BECA Playbook launched December 2022.
This cohort includes 25 Future Leaders representing 13 companies.
Spike Lee was interviewed by BECA Founder, Jerri DeVard, for a conversation titled “Off the Record.”
Discussing the power of storytelling and amplifying unique experiences through art and culture.
“The State of Black-Owned Media” panel with industry experts.
Speakers included representatives from AMG, Black Enterprise, EBONY, Group Black, Revolt, and Urban One.
New additions bring our membership total to 38.
We welcomed five new BECA Members into the family.
Our Inaugural Manifest Gala in Miami sold out in 4 short weeks.
Our community came together to celebrate and honor Debra Lee, Roz Brewer, and Deloitte.
BECA Members provided Future Leaders with sage advice and guidance.
Future Leaders received signed copies of “Recipes for Joyous Living: A Story of Inspiration,” written by BECA Founding Member Julie Spencer Washington and her mother, Sulie Spencer.
In partnership with Cannes Lions
BECA sponsored eight Future Leaders to the week-long Cannes Lions International Festival of Creativity, in Nice, France.
Our first year was groundbreaking. Filled with industry-defining accomplishments and pride-filled moments.
2021
Our first cohort of 24 Future Leaders joined the BECA community.
We launched The BECA Playbook, a 2-year journey to guide Future Leaders to the C-suite.
Best-selling author Ursula Burns joined us in a fireside chat.
We discussed her book, “Where You Are is Not Who You Are.”
We gathered bright minds to discuss big topics.
Members enjoyed “The Board of Directors Journey” session.
In December 2021,
BECA Founding Members met in-person for the first time to advance our mission, network, and fellowship.
Following our launch, BECA was celebrated in the press for the organization’s mission to impact inclusion and representation in the marketing industry, while our members were highlighted for their excellence, leadership and accomplishments.
ADAge, Bloomberg, Essence, Fast Company, Inc., Marketing Brew, Savoy, and others profiled BECA.
22 BECA Members were profiled for “Marketer Must Read.” BECA was the first feature story in a new series from LinkedIn.
Launch
We began our journey as allied C-suite executives.
Growing from 26 Founding Members to 33 total Members by the end of year one.
News & Insights
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