Deco Sabo Bueno

Future Leaders Deco Sabo Bueno

Marketing Director, Pain Innovation, Kenvue

“Build with intention. Lead with energy. Love with presence.”


Deco Sabo Bueno is a seasoned FMCG marketing leader with 19 years of experience, including 11 years at Kenvue and Johnson & Johnson Consumer, where he has held local, regional, and global roles. He brings deep expertise in end-to-end strategy, innovation, and brand communication. Over the past eight years, he has driven brand transformation and sustainable growth while maintaining strong P&L ownership. An action-oriented and collaborative leader, Deco is known for building high-performing teams through servant leadership. He excels at navigating complexity, turning insights into clear strategies, and delivering results in dynamic environments. His achievements include the James E. Burke Award (2021) and a Bronze Cannes Young Lions Medal (2011).