Najoh Tita-Reid | Founding Member

“I believe it is my responsibility to lift as I climb. BECA enables me to develop the next generation of CMOs and learn from my peers.”

Najoh Tita-Reid is a transformational global marketing and growth executive known for driving innovation, business turnarounds, and multicultural marketing across leading consumer brands.

Most recently, she served as Chief Growth Officer for Mars Petcare, leading the growth agenda and creating seamless brand and consumer experiences across its portfolio.

Previously, Najoh served as Global Chief Marketing Officer at Logitech, leading worldwide marketing, brand strategy, creative, e-commerce, and marketing transformation. She was also Global CMO and Executive Board Member at Hero AG, where she led marketing, innovation, sustainability, and quality while building the company’s first global innovation pipeline.

Earlier, Najoh held senior leadership roles at Bayer and Merck, successfully transforming businesses and accelerating growth.

During a 19-year career at Procter & Gamble, she led major brands including Pampers and multicultural marketing across 15 billion-dollar brands. Her groundbreaking My Black Is Beautiful campaign earned national recognition, including the American Advertising Federation’s Mosaic Multicultural Ad Campaign of the Year.

Najoh earned an MBA from Duke University’s Fuqua School of Business and a BA in English from Spelman College. She has completed executive programs at IMD.