Member Tara DeVeaux

Tara DeVeaux is a growth-minded executive, marketer, and storyteller known for helping brands and organizations navigate transformation and unlock new opportunities.

As CEO of BCG Worldwide, the first Black-owned agency network, she leads a private equity-backed enterprise that brings together strategy, creative, analytics, social, digital, media, and cultural intelligence.

Since joining Burrell Communications Group as CEO in 2023, Tara has led its evolution from a traditional multicultural advertising agency into a modern marketing and cultural intelligence company.

Following the 2025 acquisition of Fitzco, the organization became BCG Worldwide, with Tara leading enterprise growth, organizational transformation, financial performance, and long-term value creation.

Previously, Tara served as Chief Marketing Officer of Wild Card Creative Group and Managing Director of 3AM, expanding the agency’s capabilities beyond entertainment marketing.

She also served as CMO of BBDO New York, where her team helped drive more than $40 million in new business.

Throughout her career, Tara has worked with leading brands including HBO, Netflix, Apple TV+, PepsiCo, adidas, Barbie, Electronic Arts, and Corona USA.

Her leadership philosophy centers on the belief that creativity and commerce are powerful partners in driving meaningful, sustainable business growth.