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BECAxCannes 2025

June 21, 2025

In 2025, BECA marked its fourth consecutive appearance at the Cannes Lions International Festival of Creativity.

BECA x CANNES

In 2025, BECA marked its fourth consecutive appearance at the Cannes Lions International Festival of Creativity. 9 Future Leaders earned the opportunity to attend the prestigious festival and present on the global stage. As winners of BECA’s Cannes Lions Competition, they led impactful discussions on topics such as the evolving role of AI in marketing: “The Power of Inclusion and Innovation.”

This year’s presence was even more special, as BECA Members and Future Leader alumni served as jurists and guest speakers, further showcasing the growing influence of BECA’s community in shaping the future of marketing and creativity. In total, 11 BECA Members and 8 Future Leaders gathered in Cannes, making this year another unforgettable experience filled with innovation, learning, and connection.

BECA Cannes Competition Winners C’26:

Jurists:

BECA Founding Member Kimberly E. Paige (C-Suite Executive, Investor and Board Director)

Exploring Cannes!

BECA Members and Future Leaders made a strong start at Cannes Lions 2025! The day opened with inspiring insights from our Founder & CEO, Jerri DeVard, at LinkedIn’s Black Joy Brunch. Future Leader Abena Afriye shared insights at Stagwell Studio, followed by an inspiring tour of the Grand Palais. The evening wrapped with the Forbes Top 50 Creators Celebration and a cozy group dinner at Bella Storia.

A group of seven pA group of seven professionally dressed people pose together and smile for a photo at a LinkedIn-branded event. The background features a modern, colorful setup with vertical slats and a lighted stage area, while several individuals wear event badges and hold microphones, suggesting participation in a panel or networking session.eople pose together at a LinkedIn-branded event space with a beach-themed backdrop featuring a sun and waves. Two women are seated in red-and-white striped deck chairs, while five others stand behind them. They are dressed in a mix of stylish and casual summer attire, with some wearing lanyards with event badges. A blue-and-white striped umbrella adds to the beach-like ambiance. The setting is outdoors with bright sunlight.
Three women smile and pose together in front of a LinkedIn-branded backdrop at an outdoor event space with colorful decor. Each is dressed in bold, vibrant outfits—featuring patterns, textures, and bright colors—conveying confidence and celebration. The setting includes modern chairs and abstract design elements, suggesting a creative or professional networking environment.
A group of seven people pose together on the sunlit steps of the elegant Carlton Hotel, framed by its ornate cream-colored architecture and decorative pillars. Dressed in breezy, stylish summer outfits, the group smiles as someone captures the photo, evoking a relaxed yet celebratory atmosphere during a likely event or gathering.
A woman poses on a sunny beach in front of large white letters wearing a vibrant, multi-colored geometric print dress with long black fringe at the bottom. She accessorizes with sunglasses, gold jewelry, a LinkedIn event badge, and cream sneakers, standing confidently near white lounge seating with the ocean and yachts in the background.
A group of seven people stand smiling in front of the grand entrance to the Carlton Hotel, framed by tall palm trees, lush greenery, and elegant architecture. The group wears conference badges, suggesting they’re attending a professional event, with the iconic hotel adding a touch of luxury to the moment.
Six smiling attendees take a sunny selfie near a crowded boardwalk lined with palm trees, beachgoers, and a soft-serve ice cream stand. They wear lanyards marked “Cannes Lions,” suggesting they're part of the international festival crowd enjoying both professional networking and seaside leisure.
Six people smile and gather around a long white-tableclothed table at an outdoor restaurant balcony overlooking a charming European street. With wine glasses, menus, and a partially finished dish visible, the group appears to be enjoying a relaxed, upscale meal—likely as part of a professional event or celebration.
A group of six people smile brightly in a close-up selfie taken at night, with event lights and stage structures visible in the background. Everyone appears joyful and relaxed, with one attendee wearing a LinkedIn lanyard, indicating the photo was taken during after LinkedIn-hosted event or gathering.

FCB Yacht

Our Future Leaders had the opportunity to gather aboard the FCB Global yacht, creating a vibrant space for connection and collaboration before taking the main stage at Cannes Lions. They were hosted by Desiree Pomales, Manager of Global New Business & Marketing at FCB Global, and had the opportunity to meet Tyler Turnbull, Global CEO of FCB, for an inspiring afternoon of meaningful dialogue and connection.

A Week of Impact

From impactful panels to meaningful conversations, BECA Future Leaders showed up with purpose and presence. At MediaLink Beach, they joined BECA Founder & CEO Jerri DeVard for a thought-provoking panel on “The Power of Inclusive Innovation,” sharing insights on marketing, leadership, and the future of the industry. Throughout the week, Future Leaders participated in on-camera interviews, connected with key executives like Chris Foster of Omnicom, and engaged in powerful one-on-one conversations about leadership and values. Along the way, they found moments of joy, laughter, and inspiration, topped off with a surprise appearance from will.i.am.

#BECAStrong


As we look back on the 2025 Cannes Lions International Festival of Creativity, we celebrate the incredible moments shared among BECA Members and Future Leaders. From captivating presentations to thought-provoking panel discussions and inspiring interviews, the BECA Family made an unforgettable impact on the festival. Thank you for joining us on this journey… until next year!

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BECA Members posing and smiling at a BECA event.