Janice Tennant | Founding Member

“It's important for me to pay it forward to the next generation of leaders, because I am the product of those who took the time to coach and support me along the way.”

Janice Tennant was appointed the Global Brand President of Merrell in May 2023. Merrell’s purpose is to share the simple power of being outside with everyone – no matter who you are, where you came from, who you love or how you move.

Janice is a senior global executive with more than 15 years of experience at Fortune 500 companies, who strives each day to help people and brands reach their potential.

Serving as Merrell’s Chief Marketing Officer from 2020 to 2023, Janice was recognized by Forbes’ Entrepreneurial CMO Top 50 List in 2023. In 2022, she was named Marketing Leader of the Year by the Women in Content Marketing Awards – leading the Merrell team to be named Brand of the Year by the Footwear News Achievement Awards.

She has been listed as one of Forbes Magazine’s “CMO NEXT 2021: 50 Innovative Marketers Transforming Business” and AdAge’s “2021 Leading Women.”

Janice is recognized for her drive for results, her love for building high-performing teams and her dedication to mentoring young professionals.

She is a founding member of Black Executive CMO Alliance and sits on the board of the Outdoor Industry Association.

When she is asked why she does what she does, she will say that it’s for her two sons.