Founding Member Bozoma Saint John

Creator & CEO of Eve by Boz, Award-winning Marketing Executive, Entrepreneur, & Author

“There is an African proverb that says, ‘If you want to go fast, go alone. If you want to go far, go together.’ I believe BECA can help me, and us, do both. ”


Bozoma “Boz” Saint John is a groundbreaking marketing executive, author and entrepreneur who believes in the African proverb, “If you want to go fast, go alone. If you want to go far, go together,” adding, “I believe BECA can help me, and us, do both.”

As Creator and CEO of Eve by Boz, Boz celebrates her Ghanaian heritage through a luxury hair, beauty and lifestyle brand rooted in African culture and selfexpression.

Her trailblazing career includes serving as Global CMO of Netflix, CMO of Endeavor, Chief Brand Officer of Uber, Head of Global Consumer Marketing for Apple Music & iTunes, and Head of Music and Entertainment Marketing at PepsiCo. She began her career at Spike Lee’s advertising agency, Spike DDB.

Boz has been inducted into the Marketing Hall of Fame, American Advertising Federation Hall of Achievement and Billboard’s Women in Music Hall of Fame, and recognized by Forbes, Fortune, Fast Company, AdAge, Black Enterprise, Ebony and The Hollywood Reporter. Her career has also been the subject of a Harvard Business School case study.

Boz is the author of the memoir The Urgent Life and expanded her reach into television as a cast member of The Real Housewives of Beverly Hills.

Her philanthropic work includes her Foundation, Eve’s Seed and support for Pencils of Promise, Girls Who Code and Vital Voices.