Bath & Body Works Appoints Maurice Cooper as ...
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Member Maurice Cooper
Former Chief Customer Officer, Bath & Body Works
“BECA’s mission is important on so many levels, but three reasons strike me as particularly relevant. First, BECA creates a safe space. For marketing executives of color, these come few and far between. Any place where you can be vulnerable and show up as your authentic self is valuable, but this is especially true among others who share with you lived experience, struggles, and successes. Second, BECA is both a place to learn and share. This circular exchange is powerful, meaningful, and bonding. Lastly, BECA is positioned for action. Fellowship is essential, but mobilizing for the benefit of others brings purpose. These reasons and more, have me humbled, excited, and grateful to be a part of the BECA family!”
Maurice Cooper is an award-winning marketing and growth executive and former Chief Customer Officer at Bath & Body Works, where he led strategies to strengthen the brand, grow customer loyalty, and deliver a personalized, connected end-to-end customer experience.
Previously, Maurice served as Senior Vice President of Marketing – Guest & Brand Experience at Target and as Chief Marketing Officer and later Chief Growth & Experience Officer at Wingstop.
Under his leadership, Wingstop achieved significant growth in same-store sales, customer transactions, brand awareness, and digital sales, earning him the 2019 CMO Club Growth Award.
Maurice also held global brand leadership roles at InterContinental Hotels Group, directing strategy and innovation for the Holiday Inn family of brands across more than 3,500 hotels in 50 markets.
During nearly a decade at The Coca-Cola Company, Maurice led iconic brands including Coca-Cola, Sprite, and Coke Zero, helping grow Coke Zero beyond $2 billion in sales and developing Sprite’s turnaround strategy.
He began his career as a consultant with Boston Consulting Group.
Maurice earned his MBA from the University of Virginia’s Darden School of Business and a BA in Marketing from Morehouse College. His marketing leadership has been recognized by AdWeek, The Internationalist, MediaVest, and other industry organizations.